Practical guide
How we pick
Our approach to researched skincare recommendations, and the limits we make visible.
A useful recommendation starts with a clear reader problem. We aim to explain which options fit, which may not, and what an extra purchase would add.
Compare by fit
| Criterion | What we look for |
|---|---|
| Formula identity | The exact product and current ingredient list, rather than a brand name alone. |
| Use and constraints | Manufacturer directions, fragrance information, intended use and meaningful exclusions. |
| Value | Size and current price when verified, with ordinary alternatives considered. |
| Evidence | Primary product sources for formula facts and clinical sources for health claims. |
Research is labelled as research
Reading an ingredient list cannot tell us how a cream will wear under your makeup. We do not describe researched selections as personally tested. Personal observations require documented use.
A downside belongs beside the verdict
Each recommendation should explain who may want to skip it. No formula suits every reader, and a more expensive or menopause-branded product needs a reason to earn its place.
Commission does not set the criteria
Product fit and evidence come first. When paid links are used, a plain disclosure appears before the first paid link. Our commission policy explains this approach.
Know when a product isn't the answer
We do not diagnose symptoms, recommend hormone treatment or promise that a cosmetic treats a medical condition. Persistent or worsening symptoms deserve assessment by a qualified clinician.